Vinyl Window Graphics and Decals: Perfect Promotional Materials!
Vinyl decals have seemingly been around forever; in fact, businesses have used them for well over half a century. Things today seem to change so quickly; the fact that this method of promotion has been in use for so long clearly indicates its effectiveness.
The Four “Ps” of Vinyl Window Decals
If you understand marketing, you absolutely have heard of the Four Ps: Product, Price, Place and Promotion. According to Marketing 91,when discussed in the context of marketing new products, the four Ps comprise the marketing mix. “The Marketing mix is a set of four decisions which needs to be taken before launching any new product.”
Obviously, vinyl decals would be a method of promotion. That said, today we are going to take these same categories to share why this product can be the perfect promotional material for your business.
Product
You have definitely seen vinyl decals. They are everywhere from storefronts to vehicle rear windows. These decals are adhesive stickers that can be adhered to a variety of surfaces, including glass. Because they are simple to remove and don’t damage the surfaces to which they stick, they can be replaced when new campaigns are designed or new messages are desired.
These custom decals can be created and produced in a broad range of colors, sizes and shapes. You can be assured that the message you want to share will be clearly depicted and displayed for maximum effectiveness. They can help you establish brand awareness, attract attention and ultimately increase business.
Price
Price is another reason why vinyl window decals are so popular. You see, they are relatively inexpensive to produce, especially when you consider the value they bring. Additionally, they are long lasting. So, while you CAN replace them if you want to change your design, message or call to action, you don’t HAVE to replace them.
Place
While vinyl decals can be affixed just about anywhere, they are particularly popular when used on glass, allowing business to easily and economically advertise on a surface that may otherwise not be used. Storefront windows and rear windshields are two areas where window decals are particularly effective. Buy designing and displaying custom decals on your storefront window or on the rear windshield of your vehicle you attract attention in more understated way.
Promotion
Quite simply, vinyl window stickers are an excellent form of promotion. They help advertise your business, its identity and its presence. Even better, because of their reasonable prices, these decals can be used to share business events including store celebrations for anniversaries, grand openings and sales. You can have smaller stickers created to enhance larger ones while those on your vehicle can remind those who see them. In the end, they have been proven to increase the awareness of businesses and their profitability. Because they are so reasonably priced, the return on the investment of printing costs can be considerable.
Active Print Media
Active Print Media is a large format printer specializing in indoor and outdoor marketing materials, including vinyl decals for both store and vehicle windows. We produce both window graphics and rear windshield decals for your vehicle. If you are looking for vinyl window graphics and decals contact us at 480-982-6552. We can help you determine the best option, assist with the design process and provide you a high quality products in a reasonable time frame.
