In the United States alone there are thousands of trade shows each year. These shows are usually industry specific and welcome hundreds of businesses as exhibitors and thousands and thousands of visitors.
The reason for the popularity of trade shows is, quite simply, because they work. They provide businesses the opportunity to showcase their products or service lines to the largest number of people in a single location. When your organization exhibits at a trade show you have the opportunity to highlight your products to an audience of people who are truly interested in buying. They provide amazing opportunities.